Challenge

Brandon came to us with a rough draft that needed a full redesign and content restructure - tightening the narrative, improving legibility and visual hierarchy, adding competitive intelligence on copycat products, and getting the deck investor-ready ahead of an imminent pitch deadline.

Solution

We redesigned the deck across five revision rounds - restructuring the slide order, improving text hierarchy throughout, incorporating traction milestones and revenue projections, refining the competition and IP slides, and adding the investment ask and use of funds as a final closing slide.

Results

Brandon walked into investor conversations with a polished, clean deck - and SOFi's product line has since expanded while the brand continues to evolve in the sustainable packaging space.

CleanTech

Retail

Redesigning the Seed Deck for SOFi Products' $3M Raise

SOFi Products is a Canadian eco-friendly disposable products company tackling the plastic crisis with a suite of genuinely plastic-free alternatives - including the SOFi Hot Cup (built-in lid and spout, decomposes in 180 days), SOFi Cold Cup (all-in-one folding design, no separate lid), SOFi Paper Straws (proprietary food-grade coating, lasts hours not minutes), and SOFi Cup Carrier. With 100M+ plastic straws replaced, 400% revenue growth in 2023, 4,000+ business customers, and contracts with Circle K, Alfred Coffee, La Colombe, New York Fries, Boba Guys, Denny's, and BC Place, SOFi has earned recognition as "the coolest eco-friendly cup in 15 years."

Let's Plan Your Raise

Brandon Leeds

Redesigning the Seed Deck for SOFi Products' $3M Raise

$3M

Seed Round Raise Target

100M+

Plastic Straws Replaced at Time of Raise

400%

Revenue Growth in 2023

Ready to raise faster and on better terms?

We start with a 30-minute call to understand where you are in the fundraising process, what you need, and what our engagement could look like. No prep needed.

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