Challenge

Usman came to us needing a complete fundraising package - investor pitch deck, sales deck, and financial model - for a pre-launch startup with a working MVP but no formal investor materials yet.

Solution

We built the full fundraising stack - an investor pitch deck, a merchant-facing sales deck, and a detailed financial model with scenario analysis, revenue projections across subscription and transaction fee streams, and a valuation framework - working through multiple rounds of iteration across both the deck and model.

Results

Usman walked into investor conversations with a polished, complete fundraising package built to support Shopping Points' AU$10M seed raise targeting 20% equity.

FinTech

Retail

Building the Seed Deck and Financial Model for Shopping Points' AU$10M Raise

Shopping Points is an Australian loyalty platform building a universal rewards network for SMBs - letting customers earn and redeem points across hundreds of local businesses from a single wallet. Founded by Muhammad Usman, a 20-year retail and loyalty veteran with prior roles at Everyday Rewards and Flybuys and an e-commerce business generating over AU$100M in revenue, Shopping Points targets an AU$8B loyalty market currently dominated by big brands with no affordable solution for small businesses.

Let's Plan Your Raise

Muhammad Usman

AU$10M

Seed Round Target

AU$8B

Australian Loyalty Market

Deliverables Built (Investor Deck, Sales Deck, Financial Model

Ready to raise faster and on better terms?

We start with a 30-minute call to understand where you are in the fundraising process, what you need, and what our engagement could look like. No prep needed.

Let's Talk