Challenge

Matti came to us mid-product evolution - actively rethinking the GTM from a pure platform play to a full artist sales funnel - and needed a deck that could clearly articulate the new direction to institutional seed investors while the team was simultaneously closing bridge funding through existing relationships.

Solution

We built the seed deck from Matti's evolving content brief - structuring the narrative around the artist monetization gap, Kollekt's end-to-end campaign solution, blockchain-powered ownership, competitive differentiation, and the €3M investment ask, while Matti's team worked in parallel to refine the product positioning.

Results

Kollekt successfully closed bridge funding and is now live and growing - with artists earning real revenue through the platform and an expanding roster of Nordic and European artist partnerships.

Creator Economy

Web3

Building the Seed Deck for Kollekt's €3M Music Fan Monetization Raise

Kollekt is a Finnish music-tech platform helping artists monetize core fans through fractional song ownership, virtual backstage passes, and AI-driven sales funnels - with blockchain running invisibly in the background. Artists can launch a campaign in under two hours. Early proof: Cyan Kicks sold out 200 song shares, and Eurovision artist Käärijä ran his entire 18-concert European tour on Kollekt. Advised by Olaf Schmitz, who helped take Aiven from 20 employees to a $3B valuation.

Let's Plan Your Raise

"This is so refreshing to look at. It just feels amazing to see the whole thing simplified and easy to understand."

Matti Hanski

Building the Seed Deck for Kollekt's €3M Music Fan Monetization Raise

€3M

Seed Round Raied

Käärijä + Cyan Kicks

Notable Artist Launches on Platform

Olaf Schmitz

Advisor (Chairman Who Helped Aiven Reach $3B)

Ready to raise faster and on better terms?

We start with a 30-minute call to understand where you are in the fundraising process, what you need, and what our engagement could look like. No prep needed.

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