
Challenge
Sheldon came to us with rough draft materials and a powerful story that wasn't yet on paper in a way that would resonate with passive investors. He needed a professional investment deck that clearly communicated the lending product, investor returns, risk mitigations, and the Memphis market thesis - all in plain language that non-real-estate investors could understand.
Solution
We built the full investor deck from scratch - working through multiple live sessions with Sheldon to develop the content, structuring the narrative around the lending product, return structure, team credibility, and Memphis market fundamentals, and delivering both a presentation-size and letter-size version plus a one-pager.
Results
Sheldon and Garrett walked into investor conversations with a polished, complete investment deck and one-pager ready to support their capital raise for the Granite Arc Holdings lending pool.
Real Estate
Finance
Building the Investor Deck for Granite Arc Holdings' Hard Money Lending Fund
Granite Arc Holdings is a Memphis-based private real estate lending company offering 12-month, first-lien hard money loans at 10% APR to experienced residential investors in one of America's top-5 yield-producing rental markets for over 40 years. Led by Sheldon Smith - founding partner of Bridge Capital, the largest private lender in Memphis with $100M+ in annual loan volume - and his son Garrett, who has personally closed 75+ residential deals since 2018.

Lars Sheldon
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10%
Annual Return Offered to Investors
$100M+
Annual Loan Volume at Bridge Capital
75+
Residential Deals Closed by Garrett Smith