Challenge

Sonny needed a polished, visually compelling sales presentation built overnight for a Shark Tank-style pitch to the 12 owners of CSN, a nationwide food broker - with raw content ready but no design, and a hard deadline of the next morning.

Solution

We redesigned the full broker pitch deck from Sonny's raw materials across three revision rounds - incorporating brand assets, production capability charts, retail pricing, display merchandising options, and distribution strategy into a high-impact presentation ready for a live vote.

Results

Sonny pitched CSN with a professional, brand-true deck - and Astro Freeze has since launched an active DTC ecommerce store and expanded its product line across freeze-dried candy, Gusheez, and Chamoy treats.

Food & Beverage

Consumer Goods

Designing the Broker Sales Deck for Astro Freeze's CSN National Distribution Pitch

Astro Freeze is an Orlando-based freeze-dried candy brand founded by Sonny Westmoreland and Sean Sleiman - CPG veterans with a team of 185 employees, five facilities, and $75M in 2023 revenue across their broader brand portfolio. Astro Freeze brings professional-grade infrastructure, premium branding, and a standout mascot to a category dominated by mom-and-pop competitors - producing 133,000 bags per week at launch with plans to scale to 1M bags per week by mid-2025.

Let's Plan Your Raise

"Giorgi is incredible. I had a tight deadline for a project and they jumped right on it! The presentation turned out incredible and I’ll be using them again every time I have a deck to make!"

Sonny Westmoreland

Designing the Broker Sales Deck for Astro Freeze's CSN National Distribution Pitch

CSN

National Food Broker Target Audience

133K

Bags Produced Per Week at Time of Pitch

$650K

Sales Generated Since Brand Launch

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We start with a 30-minute call to understand where you are in the fundraising process, what you need, and what our engagement could look like. No prep needed.

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