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Mastering the Art of Raising Your Pre-Seed Round in 2025: A Founder's Guide

  • Writer: Giorgi Meskhi
    Giorgi Meskhi
  • May 31
  • 5 min read

Securing funding during the pre-seed stage can feel overwhelming, especially for first-time founders. However, in 2025, the fundraising landscape is changing, offering new opportunities and strategies. Knowing how to raise a pre-seed round effectively can set the foundation for your startup’s success. This guide will help equip you with essential insights that boost your confidence when approaching investors, deciding how much to raise, choosing the right timing, meeting investor expectations, and preparing the necessary materials for a successful fundraising endeavor.


Mastering the Art of Raising Your Pre-Seed Round in 2025: A Founder's Guide by RunwayTeam.

Understanding the Pre-Seed Round Landscape


The pre-seed round is usually the first significant funding a startup receives. This phase often focuses on gathering enough capital to validate your idea, develop a minimum viable product (MVP), or conduct essential market research.


Funding sources can range from family and friends to angel investors and crowdfunding platforms. In 2025, the environment is evolving, with numerous investment platforms emerging to facilitate connections between startups and potential investors. According to recent data, around 75% of successful early-stage startups leveraged multiple funding sources to enhance their chances of securing investment.


Understanding current trends and investor expectations is crucial for founders looking to bring their innovative ideas to life.


How Much Should You Raise?


Determining the amount to raise during pre-seed funding varies by startup. However, most rounds typically fall between $100,000 and $2 million.


When calculating how much to request, consider these key aspects:


  1. Your Burn Rate: Analyze your monthly expenses and how long your current funds will last. For instance, if your monthly expenses are around $10,000, raising $300,000 could provide you with a runway of about 30 months.

  2. Development Costs: Include costs related to product development, salaries for crucial hires, and marketing initiatives. Studies show that startups that allocate 20% of funding for marketing tend to achieve faster user acquisition.


  3. Market Research: Invest in research to validate and understand your target market. A budget of about 10-15% of your total raised funds for this area is a practical consideration.


Ensure you account for unforeseen expenses by planning for a buffer; unexpected costs can arise, and having that cushion will help maintain operational stability.


When is the Right Time to Raise?


Timing your fundraising efforts is critical. Here are some suggestions to determine the best moment to approach investors:


  • Business Milestones: Fundraising is most effective when you’ve achieved significant early milestones, such as developing a prototype or gathering initial user feedback.


  • Market Conditions: Stay aware of changes in market trends and investor interests in your sector. For example, tech startups saw a 25% increase in investments during 2023 as AI technologies gained traction.


  • Personal Readiness: Reflect on both your business state and your personal preparedness to raise capital. Be clear on your business model and have a compelling narrative that identifies your startup's purpose.


By staying connected to industry trends and understanding what investors are focusing on, you can strategically time your fundraising efforts.


Group of five people in a conference room discussing around a table with laptops and papers. Whiteboard and abstract art in the background.

What Do Investors Expect?


It's essential to meet investors’ expectations for successful early-stage fundraising. Key points to consider include:


  1. Clear Vision: Present a well-defined vision for your startup. Describe not only your business model but also the market potential and your unique selling points.


  2. Solid Team: Showcase the skills and experience of your founding team. For example, if your team has successfully launched previous startups, highlight those accomplishments to improve your credibility.


  3. Market Validation: Show evidence that your product or service meets market needs. This could include statistics from customer surveys reflecting that 80% of respondents express interest in your offering.


  4. Financial Projections: While detailed forecasts may not be necessary at this stage, provide a clear outline of expected revenues and expenditures to reassure investors of your competency.


  5. Exit Strategy: Articulate potential exit strategies that denote how investors might achieve a return on their investment, which can help build trust.


Essential Materials for Your Fundraising Effort


To effectively secure a pre-seed round, prepare vital materials that convey professionalism and clarity:


  • Pitch Deck: Create a concise presentation that outlines your startup's vision, market opportunity, business model, team, and financial expectations. An effective deck typically includes 10-15 slides.


  • Executive Summary: A one-page document summarizing your business plan serves as a quick reference for potential investors.


  • Financial Overview: Outline your anticipated budget, burn rate, and milestones for future funding needs.


  • Pitch Video: A brief video introducing your team and mission can establish a personal connection with investors, showing your dedication and passion for the project.


Craft these materials with care, ensuring they convey confidence and professionalism.


Utilizing Networking and Investor Channels


Networking will be one of your most valuable tools as a founder. Establish connections in your industry to access potential investors.


  • Startup Accelerators: Programs like Y Combinator and Techstars provide mentorship and resources, improving your credibility and visibility to investors.


  • Investor Platforms: Explore crowdfunding platforms that connect startups directly with investors. These platforms often host thousands of active investors looking for new opportunities.


  • Industry Events: Participate in relevant conferences, meetups, and demo days, which can expand your network and provide access to both mentors and potential investors.


By developing genuine relationships within the startup community, you can open countless funding opportunities.


Telling Your Story


The way you share your story will significantly impact an investor's decision. Focus on creating a captivating narrative around your startup, focusing on the following elements:


  • Personal Journey: Explain the motivation behind your startup—what drives you and why this project is important to you.


  • Problem-Solution Fit: Clearly state the problem your startup aims to solve and how your solution differs from existing options in the market.


  • Passion and Commitment: Infuse your story with genuine passion. Investors are more likely to back a founder who shows strong belief and commitment to their vision.


The Follow-Up Process


After initiating contact with potential investors, maintaining those connections is crucial. Here are a few strategies to stand out:


  • Thank You Notes: A simple email expressing gratitude post-meeting can demonstrate professionalism and appreciation.


  • Regular Updates: Keep prospective investors informed about your startup's progress by sharing exciting updates and relevant milestones.


  • Persistence: Fundraising is often a lengthy process filled with rejections. Stay persistent and adaptable in your approach to connect with the right investors.


Effective follow-ups not only reflect your commitment but can also forge lasting relationships that benefit your venture over time.


Final Thoughts


Successfully raising your pre-seed round in 2025 presents challenges, but with the right strategies and unwavering dedication, founders can lay a solid foundation for future growth. Understanding your funding needs, timing your efforts, knowing investor expectations, and preparing necessary materials are critical steps.


By approaching your fundraising journey with confidence and a compelling story reflective of your commitment, you can secure the right investors who believe in your vision. It's not only about obtaining capital; it's also about building relationships that propel your startup forward.


As you embark on your fundraising journey, embrace these insights fully to turn your entrepreneurial dreams into reality.


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Conclusion:


As we wrap up this exploration of goal achievement, it's clear that the road to success is paved with dedication, the right resources, and insightful guidance. While there are countless pathways to reach your aspirations, the support you select can truly transform your journey.


At our service, we pride ourselves on offering dynamic, tailored solutions that cater specifically to your unique needs. Whether you seek expert advice, practical tools, or continuous support, we are here to empower you at every turn.


Together, let’s turn your dreams into tangible realities and make your aspirations soar!




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